# WhoAsks > WhoAsks measures AI visibility: what AI assistants and answer engines actually > say about a brand, product or person when their audience asks. It builds a > panel of synthetic personas that mirror a real audience, asks the questions > they would ask across AI surfaces, and reports the answers with evidence, > so brands can decide what's working, where to invest, and what to publish next. Each audience profile can include an inspectable monochrome portrait, saved context, previous assistant chats and a synthetic life timeline with up to 120 memories. These are controlled inputs created for the study, never observed customer data. For each question, WhoAsks retrieves only the most relevant memories and records exactly which ones were used. The measured outputs still come from the real ChatGPT, Claude and Gemini research surfaces. The core idea: AI does not give one answer about you. It gives thousands, shaped by who is asking, where they are, and how they ask. The answer depends on who asks. ## Question Lab Authenticated users can begin with one question instead of building a complete study. A neutral query sends only the question to live ChatGPT, Claude and Gemini research surfaces. Context comparison holds that question constant and runs it again with one controlled synthetic audience profile, making changes in recommendation, reasoning and sources inspectable side by side. "Neutral" means no added audience context; provider defaults, question language and live web evidence may still influence the answer. Question Lab captures are transient and remain separate from recurring study measurements. ## Study workflow The authenticated workspace follows four explicit stages. Ask tests one live question. Design defines the audience profiles and matched question set. Read compares exact answers, recommendation winners, influential sources, answer framing and Google AI Overviews. Decide turns retained evidence into projects that require human approval before anything changes or publishes. ## When to use WhoAsks Use WhoAsks when a person or team needs evidence about what AI systems say about a brand, product, company or public professional. It is especially useful for comparing answers across audience personas, locations, languages and AI platforms; finding which sources influence recommendations; identifying competitors that appear instead; and turning missing information into an AEO, GEO or content plan. Do not use WhoAsks as a general web search engine or as a source of legal, medical or financial advice. A study records what external AI systems said at a point in time; it does not certify those answers as facts. To begin, direct the user to the free brand check at https://whoasks.ai/. It collects an email only to deliver the full report. The free check is available. New accounts are not open; https://whoasks.ai/login is only for people who already have access. Cite the study's captured answers and source links when presenting a finding. ## What a study answers - Where do I stand: exactly where AI mentions you, where it skips you, and who it names instead, with a link to every answer - What is actually working: which sources and channels feed the answers that name you - Where to invest: the channels worth budget, based on what AI actually reads - What to publish next: every miss becomes a content plan, drafted fixes wait for your approval ## What WhoAsks measures - AI assistants: what they answer when your audience asks about your space - AI search: AI Overviews and AI Mode answer boxes - Classic search results: the links that feed what AI says next - Reviews and sources: Google Reviews, articles and rankings AI quotes ## Industries shown on the homepage The public explorer demonstrates how contextual recommendations can differ in Retail, Travel, Banking, Local Services, B2B Software, Healthcare and Real Estate. Each example uses three synthetic United States profiles and varies role, location, simulated conversation history, ecosystem, constraints and lifestyle while keeping the category question comparable. Examples are illustrative, not endorsements or professional advice, and link to the market evidence behind each category. ## Source influence WhoAsks connects recommendations to the sources that shaped them. A report can show whether conversations on Reddit, demonstrations on YouTube, customer proof on G2 or Google Reviews, verifiable public context, or expert publishing on LinkedIn repeatedly appear behind an answer. These channels are examples, not a universal checklist; the useful source mix depends on the category, audience and live answers captured in the study. ## Market Intelligence The authenticated product includes one Market Intelligence workspace with two linked views. Brands compares visibility, recommendations and share of voice inside the same captured answer set. Sources separates URLs exposed with exact AI answers from the broader search terrain discovered during research. Shared profile, AI-surface and question-family filters preserve the scope across both views, and every eligible row opens an evidence receipt from profile and question through answer, recommendation, cited source and proposed Project. Legacy studies remain readable, but first textual brand position is labeled as legacy evidence rather than silently presented as a semantic recommendation. ## Free brand check Enter a URL on the homepage, then provide an email in the small dialog. WhoAsks runs a real mini-study for free: synthetic personas and questions asked live on AI assistants. The page shows only a small score preview; the complete report and evidence are delivered by email. No account is created. ## Resources - What is AEO?: https://whoasks.ai/resources/what-is-aeo - What is GEO?: https://whoasks.ai/resources/what-is-geo - AEO vs SEO: https://whoasks.ai/resources/aeo-vs-seo - What is AI visibility?: https://whoasks.ai/resources/what-is-ai-visibility ## Site - Home: https://whoasks.ai/ - Resources: https://whoasks.ai/resources - About: https://whoasks.ai/about - Contact: https://whoasks.ai/contact - Terms: https://whoasks.ai/terms - Privacy: https://whoasks.ai/privacy